William Shatner: Nameless Cereal Box Celebrity Who Boldly Goes Thanks to All-Bran
by Eric Giguere
October 6, 2003
William Shatner, a.k.a. Captain James T. Kirk, is on my
cereal box, but I don't really know why. Well, I do he's
doing endorsements for Kellogg's but it's kind of funny
the way he shows up on my cereal box. Pick up a box of Kellogg's All-Bran
cereal in Canada and you'll see his face printed on the
front and the back of the box, as shown below.
His face is there, but not his name! The quote next to his picture
on the front of the box may or may not be his:
"A healthy diet low in saturated and trans fats may reduce the risk
of heart disease. All-Bran Original cereal is low in saturated
and trans fats."
(This is certainly true. I'm surprised they don't mention
irritable bowel syndrome, aka IBS, as well, though. Anyone who suffers
from IBS knows that eating lots of dietary fibre is one way
to control the symptoms. Given the rising incidence of IBS, you'd
think they'd be promoting that too.)
His face also shows up, again without attribution, on
So why is Shatner's picture on the box? Maybe it's because
he's had long-term constipation problems and has finally
found relief by eating extra fibre?
Or, to put it better: to boldly go like no man has gone before!
For more humor, see Why the Vioxx Recall Reduced Spam.